BoConcept Unveils Southeast Asia's Largest Flagship Store in Bangkok's Thonglor District

On March 27, 2025, BoConcept Thailand inaugurated its most expansive flagship showroom in Southeast Asia, located in Bangkok's upscale Thonglor district. This opening coincides with the 10th anniversary of BoConcept's presence in Thailand and is operated by Index Living Mall PCL. 

Situated within the newly constructed DécorScape building, designed by renowned architect Amata Luphaiboon, the store offers an immersive experience of Danish design. The showroom features curated zones for living rooms, dining areas, bedrooms, outdoor settings, and home offices. A dedicated Material Zone allows customers to customize furnishings with over 120 premium fabric and leather options imported from Denmark and Italy, all certified by OEKO-TEX® STANDARD 100. Additionally, a Designer Hub facilitates collaboration with interior professionals. (LinkedIn, Scandasia, Robb Report Thailand)

The grand opening event was attended by notable Thai personalities, including menswear designer Preedakorn "Bank" Metkriengchai, businessman Tarm Chamnongarsa, and fashion entrepreneur Pitchaya "Donut" Songskulchai. Danish Ambassador to Thailand, H.E. Mr. Danny Annan, also graced the occasion. (Scandasia, Interior Daily)

BoConcept, founded in Denmark in 1952, has grown into a global brand with over 300 stores in 65 countries. The new flagship store in Bangkok underscores the brand's commitment to bringing Danish design to the region. (Interior Daily)