Swedish-speaking Finnish trio KAJ has taken the Eurovision Song Contest 2025 by storm with their entry "Bara Bada Bastu," a humorous homage to Nordic sauna culture. Representing Sweden, the group—comprising Kevin Holmström, Axel Åhman, and Jakob Norrgård—has captivated audiences with their unique blend of comedy and cultural pride.Popnable+33Vanity Fair+33AP News+33

Originating from Vörå, Finland, KAJ is part of Finland's Swedish-speaking minority. Their decision to represent Sweden highlights the shared cultural heritage between the two nations. "Bara Bada Bastu," performed in Swedish with elements of the Vörå dialect, marks Sweden's first Eurovision entry in its native language since 1998.Vanity Fair+5Vanity Fair+5Wikipedia+5Wikipedia+5El País+5Vanity Fair+5

The song's lyrics celebrate the joy and relaxation found in traditional sauna experiences, resonating with audiences across Europe. KAJ's performance features a stage transformed into a rustic sauna, complete with towel-clad dancers and birch branches, creating an immersive and entertaining spectacle.Vanity Fair+2Vanity Fair+2EuroMix+2YouTube+5AP News+5Vanity Fair+5

Their entry has not only topped betting odds but also sparked a sauna craze in the host city of Basel, Switzerland. Fans from Finland and Sweden have even brought mobile saunas to the event, embracing the song's theme and adding to the festive atmosphere.LOS40+4AP News+4The Sun+4

As the Eurovision Grand Final approaches, KAJ's "Bara Bada Bastu" stands out as a strong contender, blending humor, cultural identity, and a catchy melody that has struck a chord with audiences across the continent.