MoMA Bookstore Makes Landmark Debut in Seoul

The Museum of Modern Art (MoMA) has officially launched its first dedicated bookstore in Seoul, in partnership with Hyundai Card. Located in the upscale Apgujeong neighborhood, the bookstore features over 1,100 curated titles—everything from design, photography, and contemporary art to exclusive MoMA exhibition catalogs. The space also includes lifestyle and design objects from the MoMA Design Store and limited-edition merchandise, all handpicked to reflect MoMA’s editorial vision. A digital art wall synchronizes with New York exhibits, strengthening the cultural dialogue between the two global art hubs.
(Courtesy of Hyundai Card)

MoMA’s first standalone bookstore in Seoul opens in Apgujeong, offering 1,100+ books on art, design & photography, exclusive MoMA catalogs, curated design objects, and a real-time digital art wall linking Seoul & New York.