HAY Turns the Outdoors Into a Design Playground

Everyday Objects, Reimagined for Outside Living

Danish design brand HAY has teamed up with Jasper Morrison to launch Outdoor Market—a collection that reframes outdoor living through the lens of simplicity, utility, and thoughtful design.

Rather than chasing statement pieces, the collection focuses on what Morrison does best: elevating the ordinary. Built around the idea of “everyday objects,” it delivers a curated toolkit for life outdoors—whether that’s a spontaneous picnic, a weekend camping trip, or just time spent on a balcony.

A Portable World of Design

The collection includes more than 30 items, spanning everything from folding furniture and hammocks to cooking tools and small utility objects. 

Think:

• Foldable chairs, tables, and even compact sofas

• Stainless steel tableware and barbecue tools

• Bottle carriers, pegs, and minimalist accessories

• Canopies and hammocks for creating instant outdoor setups

Everything is designed to be lightweight, durable, and easy to transport, echoing the logic of classic camping gear. (Hypebeast)

Inspired by Camping, Refined by Design

At its core, Outdoor Market draws heavily from the quiet efficiency of traditional outdoor equipment—objects built for function first, but reinterpreted with a clean, contemporary aesthetic. (Wallpaper*)

Materials follow that same philosophy:

• Stainless steel for durability and lightness

• Water-treated wood for foldable furniture

• Textiles inspired by vintage patterns, including Basque-style stripes

• Handcrafted elements sourced from Japan

The result is a collection that feels both utilitarian and quietly beautiful—what Morrison often describes as “super normal” design. (Domus Web)

Design That Moves With You

What makes this release stand out is its flexibility. These aren’t objects tied to one setting—they’re designed to travel between:

• Urban balconies

• Gardens and terraces

• Parks and beaches

• Remote outdoor environments

The concept is almost like a portable marketplace of essentials, where you can assemble a functional outdoor space anywhere.

Availability

The Outdoor Market collection is available now via the Jasper Morrison Shop and selected retailers, with pricing ranging roughly from $9 to $795 USD, making it accessible across a wide range of entry points. 

The Takeaway

HAY and Jasper Morrison aren’t trying to reinvent outdoor living—they’re refining it.

By stripping design back to its essentials and focusing on usability, Outdoor Market captures something rare: a collection that feels effortless, mobile, and genuinely useful, while still carrying the quiet sophistication of contemporary Nordic design.