Toolkits for Interior Bloggers: From Mood Boards to Shopping Lists

Whether you’re an aspiring interior design influencer or an established blogger, you know that creating engaging, beautiful, and useful content takes more than just an eye for style. It requires the right tools — from mood board software to curated shopping lists that keep your audience coming back for more.

In this guide, we’ll walk through the ultimate toolkit for interior bloggers who want to elevate their workflow, increase engagement, and showcase Scandinavian-inspired style in a way that drives both traffic and sales.

1. Mood Board Creation: Bringing Your Vision to Life

A mood board is the foundation of any design project, and interior bloggers know that a strong visual concept is key to capturing readers’ attention.

Recommended Tools:

• Canva – A user-friendly platform for creating aesthetic, shareable boards. Great for showcasing Scandinavian Furniture Collections.

• Milanote – Perfect for arranging textures, colors, and product photos in a visual workspace.

• Pinterest – A go-to for inspiration and trend-spotting.

💡 Pro Tip: Build mood boards around neutral palettes, natural materials, and functional pieces for that authentic Nordic feel.

2. Photography & Styling Gear for Blog-Worthy Shots

The right gear can transform an ordinary product photo into a Pinterest-worthy masterpiece.

Must-Haves:

• DSLR or Mirrorless Camera – Essential for crisp, professional shots.

• Tripod with Overhead Arm – Perfect for flat-lay styling of textiles and accessories.

• Natural Light Reflectors – Enhance daylight without harsh shadows.

For product styling, check out our Accessories & Decor Collection for pieces that look great both in real life and in photos.

3. Collaboration Tools for Content Planning

Bloggers often juggle multiple projects at once — editorial calendars, sponsored collaborations, and seasonal trends.

Tools to Stay Organized:

• Trello or Asana – Keep track of blog post schedules and brand partnerships.

• Google Drive – Shareable documents for product lists, drafts, and collaboration notes.

• Later – Plan Instagram posts, reels, and Pinterest pins in advance.

4. Curated Shopping Lists for Your Readers

The magic of interior blogging is turning inspiration into actionable shopping advice.

How to Create High-Converting Shopping Lists:

• Link to specific products in your blog (e.g., “Find this Minimalist Oak Dining Table at SkandiShop”).

• Group products by room or theme (Living Room Essentials, Cozy Winter Textiles, etc.).

• Offer budget-friendly alternatives alongside high-end pieces.

See our Living Room Collection for inspiration.

5. Tools for Monetizing Your Blog Content

If you want to turn passion into profit, your toolkit should include monetization strategies.

Blogger Monetization Options:

• Affiliate Links – Earn commission by linking to partner stores.

• Sponsored Posts – Collaborate with brands for feature articles.

• Product Bundles – Offer curated sets through your own shop.

💡 Pro Tip: If you feature products from SkandiShop, you can create cohesive Scandinavian-style bundles that your readers can purchase in one click.

6. Analytics Tools to Track What Works

To grow, you need to know what resonates with your audience.

Analytics to Add:

• Google Analytics – Track page views, user flow, and engagement.

• Pinterest Analytics – See which pins drive the most traffic.

• Hotjar – Understand how users navigate your blog.

7. Bonus: Content Formats That Drive Traffic

Interior bloggers thrive when they mix up their content formats.

Examples:

• Step-by-step styling guides – “How to Style a Scandinavian Living Room in 5 Steps”

• Before & After Transformations

• Seasonal Design Trends

• Shopping Guides by Budget

Final Thoughts

Being an interior blogger today means blending creativity with strategy. The best blogs aren’t just pretty — they’re useful, organized, and inspiring. By mastering mood boards, curated shopping lists, and smart collaboration tools, you can create a blog that both inspires and converts.

Explore our Scandinavian Design Collections to start building your next blog post’s mood board today.